How it works is a buzzphrase that probably makes any UX or marketing copywriter's ears burn immediately upon being heard. Whatever, gang. It's still an important tool.
Comedy writing in general is a delicate art form. When writing interface copy, the stakes can be unusually high, and more often than not it's best to just play it straight. But that's boring, right?
I'm a hopeless diagram addict. I have diagrams that map the relationships between my diagrams. Before finding Whimsical I had to bend Sketch to my will in order to make my precious 'grams come to life. Not anymore.
Except for the "owning a car" part, there's almost nothing that's fun about buying a car. Nobody is good at it, and nobody trusts car dealers. Write users something they can trust, and provide an experience to back it up, and you're really on to something.
The 'point of conversion' moment in an experience is a notorious friction point. People abandon for all kinds of reasons. The trick is to reduce the friction by first empathizing with the many reasons that a person would stop doing something.
Every serious product has a version of a 'How it Works' module or component. Here's why they all look the same and how you can write them easily and effectively.
We've all been there. Delayed, canceled or botched food delivery when you're hungry are key ingredients in a recipe for rage.
Perhaps we're weird (we are weird. the "perhaps" train left the station a long time ago) but we love product and editorial style guides here at DUXW. Here are our favs.
People who bought a Samsung smart fridge in 2012 found out that they could no longer connect their Google Calendars to the fridge in 2014. Zaniness ensued.