Ryan Farrell

TL;DR is a blog about how to write short, effective copy for user interfaces and digital products. Brought to you by Ryan Farrell, maker of Daily UX Writing. Follow on Twitter.

UX Writing Challenge — Write a 'How it Works' Component for a Product

July 19, 2019

How it works is a buzzphrase that probably makes any UX or marketing copywriter's ears burn immediately upon being heard. Whatever, gang. It's still an important tool.

How to Use Comedy in UX Writing (Decision Tree)

July 18, 2019

Comedy writing in general is a delicate art form. When writing interface copy, the stakes can be unusually high, and more often than not it's best to just play it straight. But that's boring, right?

Using 'Whimsical' to Quickly Diagram Pretty Much Everything

June 19, 2019

I'm a hopeless diagram addict. I have diagrams that map the relationships between my diagrams. Before finding Whimsical I had to bend Sketch to my will in order to make my precious 'grams come to life. Not anymore.

UX Writing Challenge — Write Multiple Variants of CTA Language

June 10, 2019

Except for the "owning a car" part, there's almost nothing that's fun about buying a car. Nobody is good at it, and nobody trusts car dealers. Write users something they can trust, and provide an experience to back it up, and you're really on to something.

UX Writing Challenge — Write Hover State CTA Language

May 17, 2019

The 'point of conversion' moment in an experience is a notorious friction point. People abandon for all kinds of reasons. The trick is to reduce the friction by first empathizing with the many reasons that a person would stop doing something.

How to Write a "How it Works" Module For a Landing Page

May 15, 2019

Every serious product has a version of a 'How it Works' module or component. Here's why they all look the same and how you can write them easily and effectively.

UX Writing Challenge — Write an Error Message for Delayed Service

April 27, 2019

We've all been there. Delayed, canceled or botched food delivery when you're hungry are key ingredients in a recipe for rage.

A Growing Collection of UX Writing Style Guides

January 01, 2019

Perhaps we're weird (we are weird. the "perhaps" train left the station a long time ago) but we love product and editorial style guides here at DUXW. Here are our favs.

UX Writing Challenge — Write an Error Notification for a Smart Fridge

April 06, 2018

People who bought a Samsung smart fridge in 2012 found out that they could no longer connect their Google Calendars to the fridge in 2014. Zaniness ensued.